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Leaving school at 16, Murphy went to work behind the counter at the Dublin branch of James J Fox & Co, the cigar and cigarette sellers of St James's, London.Ambition soon got the better of him, whereupon the young thruster decided to rent a small office off Grafton St, one of the Irish capital's smartest addresses.
These were the austere years of the Second World War and, having noted that Ribena was not available in Ireland, Murphy began to import it.
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He also took an early opportunity to rent space for a neon sign on one of the premier street locations in Dublin; as a result, the Tayto sign became one of the Irish capital's best-known advertising symbols in the 1960s and 1970s.
Even his children were recruited for the marketing drive, arriving at school with supplies of rulers and ball-point pens bearing the Tayto logo; these they would distribute among their fellow pupils.He repeated this success by bringing in ball-point pens, then a novelty.