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It is also a solution that allows the major search engines (Hi, Google) to “spider” or “crawl” your site and index each page.
Once a particular listing or page on your site has been indexed, it may be served to visitors from search engines searching for targeted keywords you can optimize and market for.
Simply put; an IDX powered real estate website in today’s real estate market is an absolute necessity.
Real estate agents around the country are empowering their lead generation strategies by adding this new source of prospecting, and reaping the numerous rewards through effective and consistent follow up.
If your market is similar to mine, it’s a fairly common term used among real estate agents and brokers. In this article, I’ll go over the history of IDX, suggest features you’ll need, and then offer suggestions on various vendors throughout the country that I’ve personally used or know someone who has.
In the Fall of 2000, the National Association of Realtors issued a legal update announcing a new policy for brokers to “consent to display one another’s listings on the Internet”.Either through investing in paid campaigns or through organic search engine rankings, the goal is to drive as many consumers to their website as possible.Their site is usually then equipped with forced registration that captures the contact information of the visitor and offers the opportunity for the broker to convert this to new business.This lead capture strategy will allow you to have visitors register to view listings on your IDX website, and even to see search results (if you choose to be more aggressive). There are quite a few strategies available, and you’ll get the best results by trying it in your market and comparing the results.
In order from least to most aggressive, the most popular methods for capturing the contact information of your visitors are: Once their information has been captured, the method you employ with following up varies from broker to broker.
The most successful brokers, however, utilize a frequent and consistent email and phone campaign.